About Us

Forté is a third-generation family business with over 25 years’ experience in the timber industry. We import and supply an exceptional range of timber flooring and wall products throughout New Zealand and Australia. We are the Specialists in our field and pride ourselves on creating foundations for living.

Our Mission

Forté seek to enhance the lives of our end customers and supply chain partners alike by supplying high quality products whilst providing excellent service and unparalleled expertise. Through this, we will create sustainable, growing and profitable business, that rewards our team and owners financially and culturally.

Our Mission

Our Story

James (centre) with sons Gaius and Carlo
James (centre) with sons Gaius and Carlo

Current owner James Piesse and his father Kelvin founded Heritage Timbers in the early 1990's which grew to become one of NZ's largest native timber wholesalers. James's father retired in 2007 and soon after the company faced a major recession as well as logging restrictions imposed by the government, making native timbers (the core product line) very difficult to source. The company battled through some very tough years and emerged in 2009 with a new vision - to specialize in timber flooring.

In 2014 the company name changed to Innovate Group Ltd trading as Forté Flooring and grew to become one of New Zealand's largest timber flooring and wall covering suppliers. Fast forward to 2017, Forté is busier than ever and has built up a reputation as the NZ market leader in timber interior products. A rebrand was implemented to reflect our position in the market, and along with a stylish new look we dropped the 'Flooring' to become 'Forte - Timber Interiors'. We now have 15 staff (including 5 Piesse family members), and growing!

Behind the Lines

The abstract line graphic that you may have observed on our marketing collateral is a modern representation of a tree's heartwood and growth rings. Heartwood is the supporting foundation of the tree and is very strong and resistant to decay. Heartwood perfectly aligns with the literal translation of forte as 'strong'.

The growth rings pay tribute to our heritage in timber, which over many years has brought knowledge and wisdom. More abstractly, the growth rings represent the three generations that have nurtured Forté into what it is today. They are also evocative of a fingerprint, illustrating the personal approach and attention to detail that Forté provide.

Behind the lines